Director’s Profile


 Deirdre Foley


Building on a successful international sales career at senior management level with companies including Atos, Siemens, DoubleClick, Intuition and Kindle Banking Systems (Misys), Deirdre Foley is the founding director of StrategicFox.


Working from Dublin, London, Zurich and New York over a period of 17 years, Deirdre’s experience combines practical understanding of real world business performance with a proven record in enabling individuals to reach their full potential. As Sales Director for Siemens IT Solutions and Services (now part of Atos), she progressed from team management and motivation to qualified Executive Coach. 

In addition to her Bachelor of Commerce degree from UCD, Deirdre now holds two post graduate professional diplomas in Executive Coaching and Coaching Psychology and an MSc in Business And Executive Coaching from UCD Michael Smurfit Graduate Business School. Her Masters Thesis explored the potential use of Sports Psychology tools and techniques to improve business performance. Deirdre attended Cambridge University to study with Dr. John Rust to gain the British Psychological Society qualification in ability and personality testing and is also fully accredited to use the Insights Discovery Profile tools. 

Deirdre holds individual accreditation from the International Coaching Federation (ICF) at ACC level and is also a member of the European Mentoring and Coaching Council (EMCC) and abides by their ethics.